Contrary to popular belief, branding involves a lot more than just a logo. It’s the overall business appeal that is built from imagery, fonts, negative and positive space, word choice, tone, color schemes, and more. We love putting all these pieces together to help paint that initial image that people see.
This is not just about marketing, which is all tactical and pushy. Branding is bigger and more enduring than that. It’s about pulling and building loyalty. It goes into every aspect of your marketing and supports the latest push but is not defined by it. Branding states, matter-of-factly, who and what you are with confidence and sincerity. It invites customer loyalty and passively encourages them to recommend you to friends.
The sizzling stamp that is your business image
Nothing is more important than being memorable. Except, of course, leaving a positive memory! We think we can help with that.
At Cerulean Spark, we don’t claim to be professional marketers. We are, first and foremost, software engineers, but we do have some pretty substantial artistic and design skills and a lot of common sense. You could mortgage your house to pay a professional to do your branding and probably get some really great stuff. But today, the most important thing is to have a presence that people can identify with and understand – something appealing that makes people comfortable and confident in your skills. As small business owners, we exist in that perspective, and we are confident that we can help you identify a brand that will get you noticed and help single you out from the stiff competition out there.
Contact us today to get started.