I used to think that blogging was some unhappy geek in a dark room spilling his emotions and conspiracy theories onto web pages for the world to see. It is so much more than that today. Everyone, from top fortune 500 company executives to the small mom-and-pop shop down the street are utilizing blogs to expand their online presence. Blogs are becoming the latest form of advertising and, when done right, can really increase the earnings potential of your business.
What exactly is a blog?
It’s just a part of your website that is easy and quick to add to.
While a traditional resume tells people what you have done, a blog entry demonstrates what you can do. Blogging provides a convenient way to highlight services, products, events, sales, or just share your unique perspective, skills and expertise. A blog post can take the form of anything from a formal white paper to a casual journal entry. It is a unique and personal expression that provides original content of interest to the target audiences of your business.
So how does blogging increase your bottom line?
Since most of the content on your site is static – your basic business description, contact information, etc. will not change often – blogging provides the benefit of adding fresh, meaningful content to your site on a periodic basis. Search engines love this: original content, updated regularly, means your site will show up higher in the search results (learn more about Search Engine Optimization). Over time, it will really increase your ranking. Your website will be found easier when someone searches for the types of services and products that you write about.
Additionally, when someone likes a blog post, they can link back to it, providing another source that points to your website. This adds credibility to your site with the search engines, kind of like popularity points.
What better, easier, and less inexpensive way to market your business? Get started today!
Ok, but what do I write about?
Keep your target audiences in mind and then write about:
- Yourself as a business owner and professional, even as a human being. Share personal quips, favorite quotes, experiences. What makes you tick?
- Your company. What makes it unique? What do you do differently from your competitors? Writing about what you do will force you to research deeper, rethink things, and have ready answers.
- Your industry. What has changed? What does the future hold? What do you love about it?
- Client or customer questions. Do you get the same questions over and over? You can easily direct people to complete and thoughtful answers on your site.
Just get started and then keep at it. The more you write, the more ideas you will have for topics.