The adage “a picture is worth a thousand words” is even more relevant on a website. Most people rush through web pages, reading very little of the content before moving on, so capturing their attention with enticing images has become very important. People expect rich imagery representing the concepts on the page to help them decide if they are in the right place.
Use a slideshow to catch their eye!
Slideshows offer an eye-catching solution by displaying an image for a few seconds and then automatically transitioning to the next image. This provides movement on the page and allows a smaller area of the page to be used for important and colorful content. Slideshows are a great way to showcase the latest projects, marketing ads, events, and blog posts in the hopes of displaying something that will attract the user’s attention to another part of the site.
If you are a PowerPoint user, we can create a custom tool to help you build professional advertising slides for display on your home page slider. You can get really creative with them using the built-in backgrounds, fonts, and layout techniques.
Tell a story with a photo gallery
If you have a bunch of photos from projects or events, these can be a great way to get attention and demonstrate what you do. Photos allow people to feel like they are there – a participant – and get comfortable and familiar with situations. Photos of employees can help potential clients and customers to feel like they know you and trust you before they ever meet you.
You can organize, add captions, and then display your photos on the pages of your website, allowing people to scroll through them like turning pages in an album.