Today people socialize in the funniest way. They are alone (or at least zoned out to those around them) at home with their computers, maybe even in their bathrobe. They take their time to compose their thoughts and share just what they want people to see. As long as a little caution is used, it’s safe and convenient and you always look good!
There are quite a number of social and professional networking sites that are popular today. Facebook, Twitter, and LinkedIn are a few of the most popular ones, but there are tons of others, many of which are industry specific. These networking sites provide another online presence where you can add business descriptions, skills and experience, link back to your website, and post updates. This is a perfect forum for drumming up business because each time you share a tidbit, it gets disbursed to all of your followers, who in turn can share it with their friends and followers.
Optimize your profiles
If you already have social or professional network accounts for your business, we can analyze them and provide feedback to make them more effective. We can also assist by re-writing content to help people find you and maximize the benefits of these media platforms.
Use social media wisely
Posting business related news, experience and photos on your social networks is another area that is completely in your control. As long as you post wisely, it can generate a lot of interest in your business and draw people to your website for more.
- Set goals for how you want to use social media for your business, including how often to post updates and how much time to spend on it. Your business blog is a great source of content.
- Set boundaries for personal vs. business concepts. Don’t share personal details unless they directly relate to your business and you are comfortable with the world knowing them.
- Be pro-active about your online presence. Google yourself and your business regularly to make sure information relevant and accurate. Take steps to untag and remove unwanted items.
- Connect and learn by researching related businesses and contacting people with similar interests.
Add it to your website
All of your online profiles should be referenced on your website and vice versa. By cross-linking you become more credible to search engines. We can add links and apps to your website to allow people to “like” and “follow” you on your networking sites.
We can also add “share” buttons to make it quick and easy for people to post comments about the fabulous content on your website. Sharing your site with their friends will make it even more visible to a greater audience.