It seems like most of the postal mail that comes daily to my mailbox is just junk mail. I never asked for it, but somebody thinks I need to know about the latest disposable razor or super absorbent diaper innovation. What I do ask for are things like my online statements, reminders from my vet, and newsletters about things I’m interested in.
People like to receive a notice when things they care about have changed. For a website this means blog posts, events and even page content changes. Depending on your business needs, we can setup RSS feeds and/or email subscriptions to let your followers request just what they want.
Rich Site Summary (RSS) Feeds
When ever you add a new blog post to your site, everyone who has subscribed to your RSS feed will get to see it in their RSS Reader. They can choose to see a summary only or the complete text with images, allowing them to stay up to date on what’s happening on your site without having to go back to your website to check for changes. The feed readers can be configured to show the changes immediately or pick them up at intervals. For those who have used RSS feeds in the past, this is simple to configure and may be the method of choice for staying in the loop. RSS feeds are available by default on most websites.
An easier approach for the average internet user is to enter name and email information to “sign up” to receive email updates. This provides a list of subscribers that you can choose to send an email update to at any time. Or, you can set up an automated newsletter to be sent periodically with any changes that have been made to the site – including posts, pages, and events. People can subscribe using the form on your site and, if they decide they don’t want to receive any more email, they can click the unsubscribe link in the last email they received, making this process automatic.